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E-mail: anseri@aart.us.com

How To Create ADVERTS That Get Action

Design small print adverts that get noticed

"Good advertising" is certainly a subjective term. Different layouts, font styles, images and copywriting styles appeal to different audiences. Adverts work on a variety of different signage, meaning, psychological appeals, emotion, roles, values, beliefs and knowledge. Don't try to cram everything into your advertising. Select one point, product or offer in your ad and build the copy and design elements around it.

Adverts that try to be all things to all people usually fail to reach anyone. The catalogue industry believes that there's a 40-40-20 mix in creating a successful ad design, 40% is offering the right product, 40% is dependent on the right list, and 20% is creative. Translate the list to media placement, and this formula will help you in putting together your adverts.

Advertising is about selling

The point of your advert is to generate interest in your product or service. It can be visually stunning as well as effective, but don't get so caught up in the minutiae that you forget that the point is to sell. Speak clearly and concisely in your copy, avoid buzzwords, clichés and puns. Speak to one person, not the masses - make your adverts feel personal to your intended readership.

You have to give the reader a clear path to take. This can be as simple as remembering to place a phone number in a prominent place in the advert. Or it can be more detailed and can include such elements as coupons, special offers, or a web address.

This should be both the starting and ending point of your print advert design. Know before you start what your objective is, and end by critically examining your advert to make sure that it meets that goal.

Success of adverts

You must make them appeal to the people who are most likely to use your product (your target market).

Learn more about your target market and find out:

  • Basic demographics (age, sex, income, interests, marital status, employment and hobbies).
  • Shopping behavior patterns (are they impulse buyers or do they put a lot of thought into major purchases, how tight are they with their money).
  • How do they feel about your brand or product?
  • How do they behave?
  • What are their needs, desires and fears?

Your target market

In order to relate your product to your target market, you should find out:

  • What they want your product to do?
  • How they are going to use your product ?
  • How much they are willing to pay for your product ?
  • What kind of emotions can you use to catch the attention of your target audience and relate it to your product?
  • Then make your adverts reveal these needs / benefits.

Your menu is your primary means of representation

It says exactly who you are and what you hope to convey personality wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it. In addition, it must convey your restaurant's brand in a manner that makes diners excited to be there, want to come back and recommend it to family and friends.

Keep in mind that the message will vary depending on types of media

However, it is a good idea to keep the creative as similar as possible so you can start to build product recognition.

When designing adverts, be sure your adverts answer the following questions:

  • Why should your target market buy your product?
  • What's in it for your target market?
  • Why are you better than your competition?

THE ANOTOMY OF SUCCESFUL ADVERT DESIGN

The basics

You need to be clear about what you're going to advertise and to whom. Many business owners decide they need to place an ad in order to increase business, but they fail to answer these two critical questions.

Conceptualisation

A successful ad campaign needs thoroughly story-boarding - AArt Design start with a brainstorming session and then sketch out our ideas on an old fashioned drawing pad with an old fashioned pencil.

The imagery

A powerful image gives an immediate message. It has to illustrate the story of the ad and be of exceptional quality.

The words

Beautifully written copy is the poetry of advertising. It should make your points clearly, concisely and memorably. Read it through again and remove all the words that aren't necessary - careful editing can mean the difference between success and failure.

The space

Some people think that if they're paying for the space, they may as well use every last millimetre of it. The right amount of space gives your message room to breathe, bringing the ad to life.

The call to action

I call it 'the catcher' and, quite simply, it should draw your audience in to respond to the advert. People tend to do what they're told, which is why cleverly designed advertising has 'em flocking with fistfuls of readies.

Contact details

They're important, but they must only go at the end of the ad. Once people want to buy your product or service, they'll look for where and how to get hold of you. Don't waste headline or body copy space with your name and phone number.

The following instalments

AArt Design planned in its entirety from start to finish. Each advert should run in sequence, like the next episode of your favourite TV show. That way, the people who aren't ready to buy when they see your first ad will be completely hooked by the end.

Conclusion

AArt Design is a advert design dedicated company and uses the most recent technology and techniques to design unique designs.

You can visit our Advert Design Design Portfolio.

Contact me now to start spreading your business word in a wider area.

AArt Design 571 305-3127