AArt Design 571 305-3127

E-mail: anseri@aart.us.com

How To Create Brochures That Get Action

Having a brochure designed for your company should be a well thought out and calculated process. I shall educate you from the beginning design process to the final printing. My goal with all my clients is to create for them a piece of collateral that evokes professionalism.

Brochure design tips

The first question you need to ask yourself is "What does my company want this brochure to do?" or "What purpose will the brochure serve?" Your company may have multiple reasons for designing a brochure. Organize them in order of most too least important. Some reasons for a brochure might be for product exposure, direct marketing, business reply or many other reasons.

These following guidelines will be useful for both project managers and AArt Design work together on your brochure design project. The list provides structure for the project. Now the project manager can assign work for groups responsible for providing information and the graphic designer knows what type of brochure needs to be designed and what it needs to do.

Content of a brochure

If your company will be writing their own copy, take the time to write good content for the brochure. Better yet, have a copywriter write content. I have professional copywriters who know how to deliver your message with compelling copy.

Brochure content should be written in relation to the purpose of the brochure. Are you promoting or offering special pricing on a product? If so, write content showing these special prices and include them on the cover and back of the brochure. Most often you can't control how the reader will receive your brochure, face up, face down or open. If you're mailing your brochure you can bet it's going to be face down in the mailbox because postal workers deliver mail with the label up so they can see what address to send it to. Getting your target market to read content is very difficult. Don't give them an opportunity to miss your most important message. If your message is both on the front and back of the brochure, you've increased the odds that your target market is going to see the special pricing you're offering.

Brochure format

Once the content is developed it becomes more clear what size brochure is necessary for the project. Developing content before the format of the brochure is decided upon eliminates the problem of choosing a brochure format that is either too big or too small for the amount of content you have.

Folding options for brochure designing

The (open or closed) gate fold offers a convenient finished size with a unique format. Read more about different fold options.

Images

Images and content should be discussed at the same time, for two reasons. First, images also play a role in determining the size of the brochure. Second, if a photo shoot is needed it can be done at the same time as the copy writing. This will save valuable project time.

Layout & design

If the company has a specific look and feel they are going for, provide samples. This will also save valuable design time. The design of the brochure can be the fastest or slowest part of the brochure project. If the company doesn't have a specific design in mind, I will encourage project leaders to discuss design concepts and look at brochure samples to eliminate designs the company isn't interested in and find what concepts they are more receptive to.

Paper stock

The most common stock is a white gloss or matte paper. This is always the most affordable if your company is on a budget. However, if you're trying to impress your target market and portray quality, strength or any other feelings, there are thousands of stock to choose from that will help portray the image your company desires.

Printing

Read more about guidelines of printing your promotional material.

Translations

Brochures can been translated into other languages with a black change plate.

Conclusion

I hoped I have provided enough information for you to get your brochure project heading in the right direction and gather the information needed to design your company's brochure.

If you have any further questions please don't hesitate to contact me. I'd be happy to discuss your project and help you with any additional information you need.

I am looking forward to design your company's brochure.