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Different types of Newsletters

Promotional / marketing newsletters

This type of newsletter is frequently used by businesses to promote a product or service. A promotional or marketing newsletter is typically sent to current or prospective customers free of charge. Not strictly a sales pitch, the promotional newsletter does strive to turn prospects into customers and customers into repeat customers. If you want to publish often and / or quickly try creating single page or postcard newsletters. Promotional newsletters could go out as individual mailings, or consider tucking them into monthly statements for existing customers to take the edge off those invoices.

Relationship newsletters

Examples of this type of newsletter are club newsletters, employee newsletters, church newsletters, and alumni newsletters. They focus on the shared interests of the target audience, building or reinforcing a relationship. Typically distributed at no charge, some organizations may send newsletters only to paid members as a perk for paying dues.

  • Due to employee turnover or changing club membership, newsletter publishing duties may change hands frequently. To maintain consistency through such changes and to accommodate varying skill levels, AArt Design create a basic, easy to use newsletter template that allows for easy drop in of articles and photos.

  • While a style guide is useful for any newsletter publisher, it's especially helpful when the newsletter publishing duties may get passed around frequently.

Expert newsletters

Usually subscription-based, these newsletters generally focus on a specific topic and the recipient is someone who has specifically requested the information in the newsletter and is willing to pay for the information. While you always want to put your best work into your newsletter, when people are paying for it, it's even more important to have good content and good design. Recipients are paying for the content but will notice and be turned off by bad design if it interferes with the enjoyment of the newsletter content. You have the opportunity to be creative in your layout and choice of fonts and colors but keep it consistent with the content and purpose of the newsletter.

Style guide

Definition

"To insure consistency in their printed documents and even their web sites many organizations, schools, and businesses use a style guide. A style guide is a set of guidelines that dictates things such as punctuation (quotation marks inside or outside a period), grammar, preferred spelling and capitalization (gray / grey or web site / website), formatting of citations and other references, abbreviations (TX / Tex. or US / U.S.), and other matters related to both the readability and visual appearance of material."

Writers and designers may be required to use spelling, formatting, and other style issues that vary from one client to the next depending on the style guide preferred by the customer.

AArt Design 571 305-3127