AArt Design 571 305-3127

E-mail: anseri@aart.us.com


Custom logo design

A logo is not just a mark – it reflects a business's commercial brand through the use of shape, fonts, colour, and or images. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.

The basic rules and principles, what makes a great logo design:

  1. A logo must be describable.
  2. A logo must be memorable.
  3. A logo must be effective without colour.
  4. A logo must be scalable i.e. effective when just an inch in size.
WAHS logo design (Client: Interword Communications, Magda van Deventer)

Making logos with just the typography is relatively easier than with symbols. This is because when symbols come into play, logo designers are extremely careful to use the symbols in right way. A wrong representation can destroy the image of the company.

School Talk logo design (Client: PMA Group, Sollie Potgieter)

A common application of symbolism in logo design is using figures and shapes.

What do you use pamphlets for?

Pamphlets are an important way of getting information to the community.

You can use pamhlets:

  • To mobilise people to support your cause.
  • To advertise a meeting or specific event.
  • To popularise your slogans and messages.

Designing a training manual for employees

Training manuals are particularly useful in the following situations:

  • Trainees can use the manuals for reviewing the subject after training.
  • It lets the trainee concentrate on and partake in the training during the training session instead of taking detailed notes.
  • It can serve as a reference document in the work place.

Training manuals can be designed to be used as:

  • Work books: Often used in training sessions. It provides basic information, examples and exercises.
  • Self-paced guides: Designed for trainees to work through on their own.
  • Reference manuals: For containing detailed information on processes and procedures.
  • Handouts: Provide general information to support training done during the session.
  • Job aids: Provide step-by-step instructions to be used in the work place.

Read more about how to get more action out of a training manual.

Training manual design (Client: Careways, Magda van Deventer)

Development of a corporate identity manual

Looking at the logo for any well designed corporate identity schema gives the observer only a superficial glimpse, the tip of the iceberg, so-to-speak, of what amounts to a complex and often heavily regulated system of graphics, phrases, and service / product concepts designed to present the strongest, best face of a company to its consumers.

Corporate identity differentiates itself from branding by referring less to the identity of a product or service and more to the identity of the organization behind the product or service, though often these commingle (The Coca Cola Company and its product "Coca Cola" being perhaps the most well-known example).

An organization's identity package can be one of its most valuable assets, and, as such, great care should be taken in its development and usage. The identity is what customers will imagine, when they think of the company. Corporate identities can define companies as old corporate names, or as vibrant imaginative enterprises.

Corporate identity manual design (Client: SAFCOL, Magriet van der Westhuizen)

Choosing the right fold for your brochure

One of the first decisions to be made when planning your brochure design is the type of fold to use.  It is important to keep in mind your purpose and also the limitations associated with each folding option when deciding which one is right for you before getting your brochures printed. 

Read more about guidelines of brochure folds available along with advantages and disadvantages of each.

Folding options for brochure designing (Client: PMA, Sollie Potgieter)
A quality logo design is one of the most important decisions a business can make A quality logo design is one of the most important decisions a business can make
Custom logo design
pamphlet design
Custom pamphlet design
Design and production of training support materials, trainer's manual, handout, workbook
Training manual design for employees or trainess
Designing a corporate identity manual
Corporate identity manual design
Folding options for brochure designing
DL folding option for brochure designing
AArt Design 571 305-3127